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Why marketing websites are more complex than they look
An argument for platforms and structure in the world of marketing sites.
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On being good at things
Being good at something doesn’t mean you were born knowing how to be good at it.
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On placing Marketing Platform Engineering
This piece picks up a thread from a recent response to my writing on Marketing Platform Engineering, around where the team should sit.
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Reading as a measure of life
Some reflections on returning to reading more often this year.
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Designing better decisions together
This is a small story about disagreement, and a larger one about how better decisions actually get made.
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Decoupling content, in theory and in practice
Some thoughts on the idea of decoupling content and presentation in practice.
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Editorial experience is a core marketing platform concern
The core question isn’t whether your editor is visual or structured, it’s whether the system helps someone express intent clearly and predictably.
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How to judge a CMS: mandatory vs. extensible
A good CMS comes down to two buckets: what must exist out of the box, and what it needs to make possible through clean extension points. Miss either, and the CMS starts working against you.
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What is a Marketing Platform?
A marketing platform isn’t a tool, it’s the system of people, workflows, and tech that lets marketing operate with clarity, speed, and consistency.
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Making meeting titles clearer for the other person
Flipping the Google Calendar script to make things easier for the person you’re scheduling a call with.